Informare, a global communications and brand consultancy, and Intelier, a Middle East–based marketing and media agency specialising in the built environment, have announced a strategic partnership to offer a full suite of communication services to the construction, architecture, and design industries across the GCC, with a sharp focus on the fast-growing Saudi Arabian market.
Founded by Marina Mrdjen, Intelier has become a leading voice in design communications across the Middle East, working with homegrown architecture and design studios, dealers, and global brands alike. The agency has built a strong reputation for curating industry dialogues, producing award-winning content, and connecting global and regional design communities. Marina also serves as Committee Member of Build Dubai and Chairperson of Workspace Summit Dubai and Orgatec Workspace Summit Riyadh — two of the region’s most influential platforms shaping conversations around the future of work and design.
Informare is a communications and brand consultancy which creates compelling narratives for its clients, across the globe with an expansive network of consultants in UK, Europe, North America and Australia.
Together, the two agencies complement each other through regional expertise, creative storytelling, and a shared commitment to delivering strategic, meaningful communication. The partnership allows clients to access 360-degree PR and media support, from global press outreach and event management to social media, video content, and on-the-ground activation in key Middle Eastern markets.
The collaboration builds on a long-standing relationship between the two agencies, having already worked together on clients such as Bisley, Humanscale, Future Designs, Zebra, the Orgatec Workspace Summit in Saudi Arabia, and Dabbagh Architects.
The decision to formalise this strategic partnership is in part a response to the specific needs of the GCC region for the creation of instant and dynamic storytelling for clients, supplying high quality content for social media platforms.
Anna King CEO and Founder of Informare, commented:
“Informare has had a ‘light-touch’ presence in the GCC region for a number of years and we have seen this increasing rapidly over the last two, requiring us to have a greater local presence and leverage to respond to the needs of our clients. Intelier is the perfect partner for us, Marina and I have worked together for over ten years and I have huge respect and admiration for the business she has created to meet the needs of the GCC. We look forward to a long and fruitful collaboration for both businesses.”
Marina Mrdjen, Founder and Managing Director of Intelier, added:
“Our partnership with Informare comes at an exciting time for the region. As global interest in the Middle East’s design and construction sectors continues to grow, clients are seeking not just PR coverage but holistic storytelling that connects markets, cultures, and audiences. Having collaborated with Anna and her team for many years, this partnership feels like a natural evolution, combining Informare’s international reach with Intelier’s local knowledge to deliver communication strategies that truly resonate.”
The decision to formalise the partnership reflects the growing demand for agile, high-quality storytelling that bridges global and regional audiences. As the UAE advances its long-term vision and Saudi Arabia accelerates development under Vision 2030, both nations continue to attract international brands, architecture and design firms seeking to establish a stronger presence in the region. This collaboration ensures clients remain visible and relevant across both traditional and digital platforms, supported by deep local insight and global communication expertise.
About Informare:
Informare is a PR and communications consultancy, focused on the Built Environment sector in the UK, with a network of consultants spanning UK, Europe, North America, GCC and Australia.
Founded by Anna King, Informare began as a traditional PR company and has expanded its services to comprise every touch point for its clients to help navigate an increasing complex world of communication.
With its in depth knowledge and broad insight of design, architecture and property, Informare offers unrivalled support to our clients in the ever-evolving world of communication, across all platforms from third party media to our clients’ own online platforms.
The experienced and knowledgeable team creates compelling content, to enable clients’ stories to achieve cut through and impact in a crowded media space, delivering regular coverage in key trade, consumer and national press, whilst building brands and alignment through the numerous platforms now utilised in B2B and B2C marketing.
www.informare.co.uk
About Intelier:
Intelier is a full-service marketing and PR consultancy dedicated to the architecture, design, and construction industries across the Middle East. Founded by Marina Mrdjen, the agency blends strategic thinking with creative storytelling to amplify brands shaping the built environment.
Since its launch in 2020, Intelier has become one of Dubai’s pioneering niche agencies, offering expertise across B2B marketing, social media, video production, events, branding, PR, and communications. With a deep understanding of the region’s design ecosystem and over two decades of combined experience in traditional and digital media, Intelier helps clients build stronger brand visibility and meaningful connections across both regional and global audiences.
Beyond Intelier, Marina serves as Chairperson of Workspace Summit Dubai and Orgatec Workspace Summit Riyadh, Committee Member of Build Dubai, and a Tutor at Istituto Marangoni Dubai, where she teaches “Entrepreneurial Mindset & Digital Skills” to interior designers and architects.
www.weareintelier.com
