NGC Nafees

NGC Nafees is a leading distributor of wallpapers, floorings, and fabrics in the Middle East. With a headquarters in Dubai and retail stores in Sharjah, Doha, and Mumbai, NGC Nafees has earned a reputation for quality and excellence.

The Challenge

NGC Nafees, a leading distributor of wallpapers, floorings, and fabrics in the Middle East, faced the challenge of increasing brand visibility within the design industry. Despite having a reputation for quality and excellence, they needed to establish themselves as a thought leader and differentiate their brand from competitors.

How did Intelier help?

Intelier’s partnership, focusing on their role as the event organiser for NGC Nafees’ FF&E Talk series and the successful rebranding of the company profile.

  • FF&E Talk Series: Intelier organised and moderated the FF&E Talk series in partnership with NGC Nafees and Commercial Interior Design. This series comprised six engaging round table discussions involving over 40 design industry professionals. The FF&E Talk series provided a platform for NGC Nafees to showcase their expertise and knowledge in the industry, positioning them as a thought leader.

Results and Impact

The collaborative efforts of Intelier and NGC Nafees resulted in a significant impact on the company’s success. The FF&E Talk series enhanced NGC Nafees’ reputation as a thought leader, earning brand visibility within the industry. The event initiatives fostered deeper connections with existing and potential clients, resulting in enhanced long-term relationships.