Talking Walls Design Challenge
Casa Milano is a luxury sanitaryware and tiles dealer in UAE , part of the Danube Group. In a strategic partnership, Intelier along with Love That Design, took the initiative to organise Talking Walls Design Challenge, targeted at design industry professionals. The challenge aimed to showcase the creative potential of Dubai-based design studios in creating unique bathroom concepts while using Casa Milano’s wide range of products and its extensive brand brand portfolio.
The Challenge
Casa Milano wanted to host an engaging and impactful event that would bring together the UAE’s design community and effectively showcase the creative potential of bathroom design using their tiles and bathroom sanitary ware. The challenge was to attract design industry professionals and participants who would leverage Casa Milano’s products to create innovative and contemporary bathroom designs.
“One of the best agencies to work with in the UAE. Kudos to Marina and the entire Intelier team for being innovative, active, professional and most importantly being good people! It is always a delight to working with them and I hope to continue working with them for all my future projects! Keep up the amazing work.”
Mohammad Azhar Sajan
Director, Casa Milano
Azhar Sajan, Casa Milano and Marina Mrdjen, Intelier co-hosted the launch of the Talking Walls challenge
How did Intelier help?
Intelier played an important role in conceptualising, organising, and executing both events, managing all aspects of marketing, branding, and content production to make the challenge a resounding success.
Conceptualisation and Execution: Collaborating with Casa Milano & Love That Design, Intelier designed a compelling challenge that celebrated the fusion of Italian design aesthetics and modern bathroom concepts, providing design industry professionals with a unique platform to showcase their creativity.
Organising and Hosting: Intelier took the lead in organising and hosting the “Talking Walls” challenge. From managing event logistics to coordinating with participants and industry experts, Intelier ensured the smooth execution of the challenge, creating a memorable experience for all involved.
Marketing and Branding: Intelier handled all aspects of marketing and branding for the “Talking Walls” challenge. This included designing promotional materials, creating engaging teasers, and crafting captivating content to build excitement and generate interest in the event.
Content Production: Intelier managed content production for the challenge, capturing high-quality photos and videos of the event, participants, and their innovative designs. Additionally, Intelier created reels and teasers to share highlights and behind-the-scenes glimpses, further engaging the audience and promoting Casa Milano’s products.
Interviews and Insights: Intelier conducted interviews with participants and industry experts to gain insights into the design process and the inspiration behind the innovative bathroom designs.
Results and Impact
Intelier’s graphic design team has created a captivating visual identity for the Talking Walls design challenge, including logos, invitations, and social media graphics. The consistent and memorable brand image ensures long-term recognition for the competition, which is planned to be organised annually.
