Media relations & partnerships
A good story needs to find its way to its readers. Intelier works closely with the specialist trade press, targeting architects, interior designer, construction professionals, engineers and suppliers, as well as the wider print media in the form of national and regional titles. Our team has established close relationships with key editors and journalists, understanding what kind of content brings value to their publications while giving you adequate exposure.
Strategic PR for design & build
Strategic PR goes beyond profiling your design practice, or your top management skills, in front of the same old audience. Targeted and strategic PR allows you to take control of the way your company is viewed by your clients, customers, and potential prospects, not your competitors.
Well-defined and consistent messages should reinforce your core values and show what you’re good at. Because your potential clients will care far more that you’re a problem solver, not an award-winning architect or designer.
Strategic PR for design & build
Strategic PR goes beyond profiling your design practice, or your top management skills, in front of the same old audience. Targeted and strategic PR allows you to take control of the way your company is viewed by your clients, customers, and potential prospects, not your competitors.
Well-defined and consistent messages should reinforce your core values and show what you’re good at. Because your potential clients will care far more that you’re a problem solver, not an award-winning architect or designer.
Copywriting
We get it that finding the voice that’s true to you is easier said than done. While construction industries are being blamed for being too technical, architecture and design studios and brands tend to go to another extreme of what we call – archibabble.
So buzzwords such as indelible, innovative, intricate, forward-thinking… may sound good on paper, but in reality, you could be missing out on a great opportunity to truly engage with your potential customers. Knowing that 55 per cent of website visitors will read the blog post for 15 seconds, our job is to challenge the fluff, not champion it.
Intelier’s team of experienced journalists can help you write clear and engaging case studies, white papers, industry reports, as well as newsletters and blogs, picking the words you might actually use in real life.
Industry awards entries
And we also know that there’s nothing like winning an award to show that your business is going places and to boost your team’s morale. It is also free or inexpensive PR tool. Our team of former editors of construction, architecture and design publications, can help you strategically select which awards to enter, take care of the entry process, and write awards entries that will wow the judges, showcasing your thought and design process, not only finished project.
Some of the B2B and trade awards we can help you with include: Construction Week Awards, The Innovation in Construction & FM awards, Commercial Interior Design Awards, Identity Awards, Design Middle East Awards…
Industry awards entries
And we also know that there’s nothing like winning an award to show that your business is going places and to boost your team’s morale. It is also free or inexpensive PR tool. Our team of former editors of construction, architecture and design publications, can help you strategically select which awards to enter, take care of the entry process, and write awards entries that will wow the judges, showcasing your thought and design process, not only finished project.
Some of the B2B and trade awards we can help you with include: Construction Week Awards, The Innovation in Construction & FM awards, Commercial Interior Design Awards, Identity Awards, Design Middle East Awards…
PR realities
19%
of PR personnel are involved in the development of marketing strategy
Copywriting
1
AED is the accepted average freelance rate per word in Dubai
Tone of voice
73%
of millennials are now involved in the B2B buying process
