All-in-one marketing strategy
Building a successful house means bringing on board an architect, civil engineer, interior designer, FF&E specialist, MEP engineer, and a contractor. The same goes for building a successful marketing strategy. Your website can’t generate leads if it’s not properly optimised or your copy is dull and no one wants to read it; you can’t increase your brand awareness without an effective PR strategy in place and great video content to back it up. We bring on board specialist partners, so you don’t end up with a nice looking house without A/C. And we know how hot it can be living here.
Meet Ciara Phillips
PR & COMMS CONSULTANT Ciara is a well-connected and proactive senior marketing and communications professional who has been working within the architecture, design, art and cultural sectors for 15+ years – 6 solely within the Gulf. Throughout her career, she has worked on launch-phase projects all over the world and directed high-profile promotional campaigns for a diverse range of clients. Previously Ciara was Head of Communications and Outreach at the top 5 art fair, Art Dubai; Head of Communications and Outreach for the launch of the UAE’s contemporary art museum, Jameel Arts Centre; Director of Marketing and Communications for Dubai Design Week. She has worked on the global PR for Design Miami, London Design Festival, Milan Design Week and Venice Biennale of Architecture, as well as numerous best-in-class retail, luxury and hospitality brands, design and architectural practices.
Meet Jumana Razzaq
SOCIAL MEDIA CONSULTANT Jumana Abdel-Razzaq is a multimedia journalist and social media professional with experience working for B2B construction and architecture publications. She has developed digital content for Construction Week Online and Architectural Digest’s Middle East websites and developed social media strategies for Instagram, LinkedIn, Twitter and Facebook. Jumana focuses on consistency, metric tracking, competitor analysis and engaging content to make sure that social media strategies are successful and quality driven.
Meet Jumana Razzaq
SOCIAL MEDIA CONSULTANT Jumana Abdel-Razzaq is a multimedia journalist and social media professional with experience working for B2B construction and architecture publications. She has developed digital content for Construction Week Online and Architectural Digest’s Middle East websites and developed social media strategies for Instagram, LinkedIn, Twitter and Facebook. Jumana focuses on consistency, metric tracking, competitor analysis and engaging content to make sure that social media strategies are successful and quality driven.
Meet Nick Ames
COPYWRITING CONSULTANT Nick Ames is a former editor of Middle East Architect and contributor to Construction Week, Arabian Business and Commercial Interior Design magazines. He also provided online content for the DesignMENA website and Construction Week Online, including video interviews. As well as judging and presenting awards ceremonies for architecture, Nick moderated panel discussions for media outlets ITP and DMG. Such events included The BIM Breakfast, African Business, Middle East Stone, Index and DesignMENA Summit. As a freelance in Dubai he has worked with leading architect firms on supplying content, both online and in print, for awards entries, design competitions and project case studies.
Meet Uros Mamlic
VIDEO PRODUCTION CONSULTANT Uros Mamlic started out as an event and F&B photographer, gradually specializing in interior, architecture and real estate videography. Having worked with some of the biggest names in the industry, including Wilson Associates, Bluehaus Group, Brand Creative, Interspace, Core, Uros knows how to make films in many formats, from profile videos and project case studies, to day-in-the life videos to short documentary style films, and above all he understands the importance of creating video content that can be reshared, repurposed and recycled.
Meet Uros Mamlic
VIDEO PRODUCTION CONSULTANT Uros Mamlic started out as an event and F&B photographer, gradually specializing in interior, architecture and real estate videography. Having worked with some of the biggest names in the industry, including Wilson Associates, Bluehaus Group, Brand Creative, Interspace, Core, Uros knows how to make films in many formats, from profile videos and project case studies, to day-in-the life videos to short documentary style films, and above all he understands the importance of creating video content that can be reshared, repurposed and recycled.
Meet Carla Conte
BRANDING CONSULTANT A MENA market rarity, Carla brings on board an extensive experience in brand creation, brand refresh and market positioning. Carla has conceptualised work of impressive scale and type for major international brands and Fortune 500 retailers. 2011 saw the opening of her own creative agency, BRAND CREATIVE, with a philosophy that draws on integrating interior and graphic skills to create memorable branded environments. She is often called upon by peers in construction and design-related industries to redefine their brand strategies and shift their aesthetic approach.
Meet Ankit Nagevadiya
WEB DEVELOPER In a word, Ankit is a web wizard. He brings 10+ years of experience in web design and development across diverse industries. He’s proficient in creating beautiful yet functional websites, landing pages, developing databases, creating user interfaces, writing and testing codes, troubleshooting complex issues, and implementing new features based on the company’s needs. But, apart from his superb technical skills, he’s a great guy to work with. He’s super-fast, reliable and makes physical distance irrelevant as you can always find him on Zoom, Skype and WhatsApp.
Meet Ankit Nagevadiya
WEB DEVELOPER In a word, Ankit is a web wizard. He brings 10+ years of experience in web design and development across diverse industries. He’s proficient in creating beautiful yet functional websites, landing pages, developing databases, creating user interfaces, writing and testing codes, troubleshooting complex issues, and implementing new features based on the company’s needs. But, apart from his superb technical skills, he’s a great guy to work with. He’s super-fast, reliable and makes physical distance irrelevant as you can always find him on Zoom, Skype and WhatsApp.
Meet Tatjana Lemajic
EVENTS CONSULTANT Tatjana knows all ins and outs and can run the whole show in the back for your next construction event, architecture or interior design round table while you are networking with your target customers. She brings 20+ years of experience working in the conference and event management industry. After working for MEED Dubai office as the head of its conference logistics, Tatjana ventured on her own and founded eventsLT. Her boutique event agency specialises in B2B events tailored for small and medium groups of 100 to 2000 people, including conferences, training, seminars, dinners and cocktail receptions.
